May 13, 2008

Part 2: What’s Your Book’s Purpose?

Is your book a 200+ page business card? Is it a lead generator for your business? Is it a repurposing tool to bring you more prospects or customers?

Every business is an info marketing business. It doesn’t matter what business you’re in, when you really think about it, you’re in the business of marketing information. Period.

Watch this video carefully and make sure you take a peek at what I give you at the end … it’s a free gift you can download that could save you thousands of dollars in copywriting fees!

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