Part 2: What’s Your Book’s Purpose?
Is your book a 200+ page business card? Is it a lead generator for your business? Is it a repurposing tool to bring you more prospects or customers?
Every business is an info marketing business. It doesn’t matter what business you’re in, when you really think about it, you’re in the business of marketing information. Period.
Watch this video carefully and make sure you take a peek at what I give you at the end … it’s a free gift you can download that could save you thousands of dollars in copywriting fees!
May 13th, 2008 at 2:50 pm
thank you very much
May 13th, 2008 at 3:52 pm
Hey Alex,
Thanks for the great resource. We can re-purpose some of those benefits for our information product.
So I guess you could change the question from
What’s Your Book’s Purpose?
to
What’s Your Information Product’s Purpose
What’s Your eBook’s Purpose?
or in our case
What’s Your Spectacular Presentation’s Purpose?
Thanks so much for that great resource.
– Pat and Lorna Shanks
http://www.SpectacularPresentations.com
May 13th, 2008 at 4:23 pm
Wow Alex! Thanks & Looking forward to the next VBT video tip.
These are very cool!
May 13th, 2008 at 4:27 pm
You’re da man Alex!
A wealth of knowledge cascading down like a massive waterfall!
“YOU are the message” - as it relates to your book’s purpose - the book you write is merely an expression of one’s Purpose in life overall. “Why are you writing it?” Again, it goes back to your Purpose - what are you trying to accomplish in life? The book is then one of the vehicles to help you achieve it.
Whenever someone decides what their purpose or mission in life, then everything they do will fall into place and make sen$e.
All the best,
Terry P Carter
Ps - so who’s your cameraman??
May 13th, 2008 at 5:46 pm
Hi there Alex,
As you know, I became a published author last year by the end of Virutal Book Tour Secrets and despite the fact that I was one of many authors for this particular book, VBT helped me put together my 2500 story.
I’m in the process of writing my own book and have to tell you, I pained over the subtitle having attending last years VBT. It took me 4 days just brainstorming the subtitle but oh the peace once I’d nailed it!
In my view, the promise gives the book direction and I found it was much easier putting together the blueprint once I was clear on the promise and my purpose for writing the book.
I love Teleseminar Secrets Alex but, I LOVE Virtual Book Tour Secrets and in my view, every business owner should be attending this course … they will see opportunities for basic to advanced information products that they had never seen before.
Thanks Alex,
Trish Jones
May 13th, 2008 at 8:07 pm
AWESOME ALEX!
WOW WOW WOW WOW! I am so glad you are so generous-this is why I’ve signed up for
your VBT SYSTEMS course. I am excited about the course starting soon!
Gotta run to print off the 24 page gift!
ELizabeth
May 13th, 2008 at 10:38 pm
Exactly what I needed at the perfect time. Proof again everything truly happens for a reason in life. Thank YOU!
HUGS
Expect Miracles…
Shane
PersonalDevelopmentSuccess.net
May 14th, 2008 at 11:21 am
Thanks, Alex.
You really know how to deliver value. This benefits list is invaluable.
Best wishes
Nickolove
May 14th, 2008 at 11:41 am
Hi Alex,
Amazing video tip. What an amazing resource!!!
You are an amazing teacher… keep the tips coming. Can’t wait to
use this resource immediately and check out the VBT systems.
Thanks again.
Layla
May 14th, 2008 at 12:24 pm
Thanks, Fred
May 16th, 2008 at 5:56 pm
Another great tip–thanks, Alex! As an editor for many years and an author myself, I know firsthand that we authors tend to write our book backwards–starting with the message, assuming the best medium is a book, and then figuring out who the audience might be and how to reach them (often after the book is written!). You have a much better way. Indeed, your system delivers on its promise–to sell books (and just as important, any information product), “faster, better, and with less human effott.” I love your system, and thanks for distilling some of the nectar into these great tips.
May 18th, 2008 at 8:28 pm
You are the best, Alex!
I just finished the first two chapters on my first eBook, and your timing is impeccable.
Thank you for sharing this tip…hope to see you soon!
Gail Doby
May 27th, 2008 at 6:53 pm
Alex, you are the man with providing the knowledge you have gained throughout your success.
Keep it up, I am lovin it
Denese