Part 2: What’s Your Book’s Purpose?

Is your book a 200+ page business card? Is it a lead generator for your business? Is it a repurposing tool to bring you more prospects or customers?

Every business is an info marketing business. It doesn’t matter what business you’re in, when you really think about it, you’re in the business of marketing information. Period.

Watch this video carefully and make sure you take a peek at what I give you at the end … it’s a free gift you can download that could save you thousands of dollars in copywriting fees!

14 Responses to “Part 2: What’s Your Book’s Purpose?”

  1. ayoola rasaq akanni Says:

    thank you very much

  2. Pat & Lorna Shanks Says:

    Hey Alex,

    Thanks for the great resource. We can re-purpose some of those benefits for our information product.

    So I guess you could change the question from
    What’s Your Book’s Purpose?
    What’s Your Information Product’s Purpose
    What’s Your eBook’s Purpose?

    or in our case
    What’s Your Spectacular Presentation’s Purpose?

    Thanks so much for that great resource.
    — Pat and Lorna Shanks

  3. Annemarie, Life Trekking Coach ™ Says:

    Wow Alex! Thanks & Looking forward to the next VBT video tip.
    These are very cool!

  4. Terry p Carter Says:

    You’re da man Alex!
    A wealth of knowledge cascading down like a massive waterfall!

    “YOU are the message” – as it relates to your book’s purpose – the book you write is merely an expression of one’s Purpose in life overall. “Why are you writing it?” Again, it goes back to your Purpose – what are you trying to accomplish in life? The book is then one of the vehicles to help you achieve it.

    Whenever someone decides what their purpose or mission in life, then everything they do will fall into place and make sen$e.

    All the best,

    Terry P Carter

    Ps – so who’s your cameraman??

  5. The Blogging Queen Says:

    Hi there Alex,

    As you know, I became a published author last year by the end of Virutal Book Tour Secrets and despite the fact that I was one of many authors for this particular book, VBT helped me put together my 2500 story.

    I’m in the process of writing my own book and have to tell you, I pained over the subtitle having attending last years VBT. It took me 4 days just brainstorming the subtitle but oh the peace once I’d nailed it!

    In my view, the promise gives the book direction and I found it was much easier putting together the blueprint once I was clear on the promise and my purpose for writing the book.

    I love Teleseminar Secrets Alex but, I LOVE Virtual Book Tour Secrets and in my view, every business owner should be attending this course … they will see opportunities for basic to advanced information products that they had never seen before.

    Thanks Alex,

    Trish Jones

  6. Elizabeth Harrington Says:

    WOW WOW WOW WOW! I am so glad you are so generous-this is why I’ve signed up for
    your VBT SYSTEMS course. I am excited about the course starting soon!
    Gotta run to print off the 24 page gift!

  7. Shane Belceto Says:

    Exactly what I needed at the perfect time. Proof again everything truly happens for a reason in life. Thank YOU!


    Expect Miracles…

  8. Nickolove Lovemore Says:

    Thanks, Alex.

    You really know how to deliver value. This benefits list is invaluable.

    Best wishes


  9. Layla Tusko Says:

    Hi Alex,

    Amazing video tip. What an amazing resource!!!

    You are an amazing teacher… keep the tips coming. Can’t wait to
    use this resource immediately and check out the VBT systems.

    Thanks again.


  10. Fred Says:

    Thanks, Fred

  11. Diane Eble Says:

    Another great tip–thanks, Alex! As an editor for many years and an author myself, I know firsthand that we authors tend to write our book backwards–starting with the message, assuming the best medium is a book, and then figuring out who the audience might be and how to reach them (often after the book is written!). You have a much better way. Indeed, your system delivers on its promise–to sell books (and just as important, any information product), “faster, better, and with less human effott.” I love your system, and thanks for distilling some of the nectar into these great tips.

  12. Gail Doby Says:

    You are the best, Alex!

    I just finished the first two chapters on my first eBook, and your timing is impeccable.

    Thank you for sharing this tip…hope to see you soon!

    Gail Doby

  13. Denese Says:

    Alex, you are the man with providing the knowledge you have gained throughout your success.

    Keep it up, I am lovin it


  14. Pearlin Siow Says:

    The brilliant futurist, Buckminster Fuller said, “The purpose of our lives is to add value to the people of this generation and those that follow.” In short, to leave this world a better place than it was when you arrived.
    What he said resonates with me as the purpose behind my first book, Boss of Me! is to inspire people to follow their dreams and I am helping them by providing 20 real-life success stories in Singapore.
    I’m also a big believer of self-help. Some people may think of that as a dirty word, but to me it simply means life long learning, and I want to write motivational books about business that will inspire people.
    I am learning from you how I can bring my positive message to more people!

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