Comments on: Part 1: What’s Your Book’s Promise? http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/ Wed, 10 Mar 2010 09:11:48 +0000 http://wordpress.org/?v=2.3.3 By: Pam http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-97 Pam Tue, 03 Jun 2008 16:32:59 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-97 Just came back from Book Expo and wish I had met up with you! Will tell all my authors (The Chocolate Pages Network) about you! Just came back from Book Expo and wish I had met up with you! Will tell all my authors (The Chocolate Pages Network) about you!

]]> By: Pa, http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-96 Pa, Tue, 03 Jun 2008 16:31:24 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-96 You are a genius! God Bless YOU! You are a genius! God Bless YOU!

]]> By: Lisa Murray http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-65 Lisa Murray Wed, 28 May 2008 02:21:03 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-65 Alex, you rock! I sent off my book chapter to the publisher last night, watched your video this morning and discovered why I had included a subtitle intuitively! At the time, it just seemed right - I was looking for a more tangible explanation of the benefits, rather than just relying on a catchy title. Now that I know the 'why' I'll include a subtitle deliberately every time! thanks for the insight! Lisa Alex, you rock!

I sent off my book chapter to the publisher last night, watched your video this morning and discovered why I had included a subtitle intuitively! At the time, it just seemed right - I was looking for a more tangible explanation of the benefits, rather than just relying on a catchy title. Now that I know the ‘why’ I’ll include a subtitle deliberately every time!

thanks for the insight!
Lisa

]]> By: Joshua Aragon http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-49 Joshua Aragon Tue, 27 May 2008 16:22:01 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-49 Excellent advice! I learned that lesson when selecting a title and subtitle for my last book; 'Instant Internet Entrepreneur'. Although the title gives away some of the promise, it doesn't give the full story or attract the audience I was looking for. With the subtitle, everything comes full circle. I actually started my second book with the subtitle in mind first, this allows me to keep my focus on what the book is about and should deliver, rather than just a few words with less focus and meaning. Thank you Alex! Excellent advice! I learned that lesson when selecting a title and subtitle for my last book; ‘Instant Internet Entrepreneur’. Although the title gives away some of the promise, it doesn’t give the full story or attract the audience I was looking for. With the subtitle, everything comes full circle.

I actually started my second book with the subtitle in mind first, this allows me to keep my focus on what the book is about and should deliver, rather than just a few words with less focus and meaning.

Thank you Alex!

]]> By: Carly Brown http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-33 Carly Brown Tue, 20 May 2008 16:06:42 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-33 Suggestion for Patrick Harrison, and his subtitle of his book. "Giving kids their Voice: one school at a time". I believe that kids can be our saving grace, and we need to give them the place to offer up their voice on their lives, because they are the ones that will be living in what we call our planet. There are so many voices that haven't even been heard, and we need all the help that we can get. I am glad that you are giving kids a chance to help us save our planet. I have heard of subtitles before. What I have heard about them is to make it short and sweet, one sentence. So you have to pack that sentence with all the banans that you have. Thank you for allowing me to be a part of this empowering moment in history. Carly Suggestion for Patrick Harrison, and his subtitle of his book.

“Giving kids their Voice: one school at a time”. I believe that kids can be our saving grace, and we need to give them the place to offer up their voice on their lives, because they are the ones that will be living in what we call our planet. There are so many voices that haven’t even been heard, and we need all the help that we can get. I am glad that you are giving kids a chance to help us save our planet.

I have heard of subtitles before. What I have heard about them is to make it short and sweet, one sentence. So you have to pack that sentence with all the banans that you have.

Thank you for allowing me to be a part of this empowering moment in history.

Carly

]]> By: Diane Eble http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-27 Diane Eble Fri, 16 May 2008 21:51:33 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-27 I wish I (and my publishers) had known these two things before I wrote my first 11 books! I took your course and it's changed everything for me as an author. (For one, I now think of myself as an information marketer, not just an author.) I'm doing everything in my power to persuade my publishing friends to take Virtual Book Tour Systems. I've been in publishing for many years, and the industry is changing fast (or at least, it needs to!). You're part of the positive direction I hope publishing will take. I wish I (and my publishers) had known these two things before I wrote my first 11 books! I took your course and it’s changed everything for me as an author. (For one, I now think of myself as an information marketer, not just an author.) I’m doing everything in my power to persuade my publishing friends to take Virtual Book Tour Systems. I’ve been in publishing for many years, and the industry is changing fast (or at least, it needs to!). You’re part of the positive direction I hope publishing will take.

]]> By: Patrick Harrison http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-26 Patrick Harrison Thu, 15 May 2008 05:32:42 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-26 We are in our 3rd Edition of WHO SAYS KIDS CAN'T FIGHT GLOBAL WARMING, which offers any buyers a 20% LIFETIME DISCOUNT on the most user and environmentally friendly fuel rejuvenator that reduces tailpipe pollution while increasing MPG, and we didn't even have a sub-title. But I saw this video just in time to add one which will be: "One couple's lifelong yearning to help kids be the future leaders of their world NOW one school at a time." Would love any input your readers and viewers might want to communicate by May 30, 2008 when finall changes are due. We are in our 3rd Edition of WHO SAYS KIDS CAN’T FIGHT GLOBAL WARMING, which offers any buyers a 20% LIFETIME DISCOUNT on the most user and environmentally friendly fuel rejuvenator that reduces tailpipe pollution while increasing MPG, and we didn’t even have a sub-title. But I saw this video just in time to add one which will be: “One couple’s lifelong yearning to help kids be the future leaders of their world NOW one school at a time.”

Would love any input your readers and viewers might want to communicate by May 30, 2008 when finall changes are due.

]]> By: Hamant Keval http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-25 Hamant Keval Thu, 15 May 2008 02:02:25 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-25 Hello Alex, That was a fantastic Video. I never realised the power of the subtitle of a book. I guess I will be spending a lot more time on my sub titles from now on. Thansk for the golden gem! Hamant and the free pdf - will come in very valuable resource Hello Alex,
That was a fantastic Video. I never realised the power of the subtitle of a book.
I guess I will be spending a lot more time on my sub titles from now on.

Thansk for the golden gem!

Hamant

and the free pdf - will come in very valuable resource

]]> By: Nickolove Lovemore http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-20 Nickolove Lovemore Wed, 14 May 2008 15:10:39 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-20 Hi Alex, Wow! You really opened up my eyes with this tip. The thing is it is staring us in the face but you've broken it down and articulated it beautifully. So the next time I read a book title or think of my own book title I will have greater awareness. Thank you Nickolove Hi Alex,

Wow! You really opened up my eyes with this tip. The thing is it is staring us in the face but you’ve broken it down and articulated it beautifully. So the next time I read a book title or think of my own book title I will have greater awareness.

Thank you

Nickolove

]]> By: Lou Bortone http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-18 Lou Bortone Wed, 14 May 2008 01:31:23 +0000 http://www.virtualbooktoursecrets.com/blog/2008/05/13/part-1-what-is-the-promise-of-your-book-or-information-product/#comment-18 Alex - Thanks for this! The concept is brilliant in its simplicity, yet so many writers miss it. I look forward to learning more about your program... Thank you, Lou Bortone Alex - Thanks for this! The concept is brilliant in its simplicity, yet so many writers miss it. I look forward to learning more about your program…

Thank you,

Lou Bortone

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