May 13, 2008

Part 1: What’s Your Book’s Promise?

The promise of your book or info product is its subtitle. I call the verb or what your book or info product “does” for your audience. The name or noun of your book or info product is its title.

Watch this video because it demystifies the most misunderstood concept in publishing. If you’re an author or info marketer, it makes more sense to focus on your subtitle not your title … and in this video, I tell you why.


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